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Every wealth management CFO is called upon to
produce a forecast of revenues. Typically, this is for the
annual budget, but many firms require more frequent forecasts,
especially as markets change or when monthly revenues fall below
expectations.
Why Use a System Designed To Forecast
Wealth Management Revenue?
Manual methods and spreadsheet projections
based on historic fees can be woefully inadequate in projecting
wealth management revenues. If you simply adjust last year’s
income statement to project next year’s revenues,
you ignore the real, current run rate revenue from
your portfolios. The run rate is an accurate forecast of
revenue from today, forward.
Why you need accurate forecasts, a partial
list:
1. Your account mix has changed
2. You reorganized, so accounts are assigned to different
managers who need to prepare their forecasts
3. Customers added and withdrew assets
4. The asset mix changed – impacting fees from equity
assets, fixed income assets, retained fund fees, etc.
5. Your fee schedules have changed
6. The markets have changed – this may be the biggest
factor
Forecasting Revenues from Fee Schedules
If the revenue is on a fee schedule, the Q4
Wealth Management System produces highly accurate forecasts.
This is because the system loads the elements of the schedule
– rates, tiers, minimums, base fees, combining rules,
etc. and the value or other quantity used for fees. The
Q4 forecasts match the fees taken by your fee taking system.
You can also set up schedules to calculate retained fund
fees using the basis points you retain or are paid by third
parties. These forecasts can cover 85-90% of your revenues
with absolute precision.
Preparing Alternate Forecasts –
to Project 100% of Your Revenue
For many years, we offered the 85+% solution,
forecasting scheduled revenues. But our clients wanted 100%.
They argued that much of the change in revenues came from
accounts which were not on fee schedules. Therefore we added
industry assumptions to forecast revenue from all accounts
and revenue sources. We added alternate forecasting methods
to support the following:
Closed accounts
Suspected closing accounts
New accounts not set up for fees
New accounts funded, but not on fee schedules
Accounts on manual fees
Estates
Miscellaneous fees – various categories.
The result is a business forecast which is the
most accurate in the industry.

Forecast Your Revenues
Under Changing Market Conditions
Use Q4 to project your revenues based on your
assumptions of how the markets may change. In the following
scenario, the CFO is projecting how changes to equity values
will impact revenues:

Benefits: Why You Need Better Forecasts
Here are a few of the reasons:
- Prepare a realistic budget using the
real run rate of accounts
- Forecast assumptions are constantly
updated, you can budget for any period, at any time
- Re-forecast your revenue during the
year to show the latest projection with current values,
accounts, assets
- Explain to management, analysts, and
shareholders the basis for your forecast and the potential
impact of market swings
- Fully automate the budget process and
prepare forecasts at all organization levels – today,
you may prepare one or two whole business forecasts, but
Q4 can prepare a forecast for every group, even every officer
if you choose. Everyone who manages accounts can see his/her
true run rate in the form of an accurate forecast of revenue
for the year.
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